If you want to start your conversational commerce journey with baby steps rather than diving straight into a more sophisticated campaign, this is the perfect approach. It’s the sort of smooth, intuitive, convenient user journey that makes for a superb customer experience. No wonder, then, that research from LivePerson shows consumer interest in messaging brands is at an all-time high. A piece of software used to answer consumers’ questions via text-based messages, typically through on-site chat portals. Those are all things that can be delivered, or enhanced by following these conversational commerce...
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